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The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment |
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| APA | The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. JMR, Journal of Marketing Research , , . | ||||
| MLA | . "The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment". JMR, Journal of Marketing Research : . | ||||
| Harvard | , . The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. JMR, Journal of Marketing Research, , . | ||||
| Chicago | . "The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment" JMR, Journal of Marketing Research, (): . | ||||